Travel Trade Associations

As one of Iceland's leading tour operators, Gray Line Iceland is a proud member of the following Travel Trade Associations.

Icelandic Travel Industry Association

Acting as a mutual venue of Icelandic companies operating in the field of travel and tourism the Icelandic Travel Industry Association (SAF) endeavors to advance quality, safety, and professionalism among its membership. It aims to inform its membership about consumer laws and insurance regulations in all the markets from which travelers to Iceland originate.


Run by the Icelandic Tourist Board which has led the project in close cooperation with The Icelandic Travel Industry Association, Innovation Centre Iceland and the Icelandic Tourism Association. The aim of VAKINN is to strengthen quality and safety within the Icelandic tourist industry through guidance and support and, in addition, build up the social responsibility of tourist service providers.

Cruise Iceland

Cruise Iceland was established in 2004 to combine the resources of all those involved in receiving cruise ships to help promote the island as an exciting destination. Today 26 companies are members of Cruise Iceland including thirteen ports providing easy access to every area of the country.

Meet in Reykjavik

Meet in Reykjavik is the official Convention Bureau for Reykjavík City and surroundings. Meet in Reykjavik provides destination information valuable to planners in the MICE industry through FAM-trips, site inspection, exhibitions and sales calls supported by our website and digital brochures. 

Gray Line Worldwide

Gray Line Worldwide is widely recognized as the world's leader in sightseeing tours, ground transportation, charter services, airport transfers, and convention services. Founded in 1910, Gray Line has grown into the most well-known consumer brand in sightseeing tours with thousands of tours and experiences in more than 700 locations, spanning six continents.